[THROWBACK] is when we catch up with an old friend to see what they're up to now that the pop-up is over. Do you miss them as much as we do? Find 'em on our BRANDS page to stay in touch.
Early this year, #SincerelySlow showed us a response to the rapid pace of daily lives and the obsession with immediacy, multi-tasking, efficiency, and endless to-do lists. They asked us to pause and consider our present surroundings. Created by Nicola Fuller and Katherine Pihl, the Slow Lifestyle is founded on the notion that perception of time affects how we appreciate our environment.
#SincerelySlow is shared through conversation with an online presence. This past January, the duo brought the idea into a physical space, hosting a pop-up at 434 Columbia St. The five day event titled, "Dear Wanderer, slow down to see the beauty" displayed seemingly simple objects of paper, plastic, aluminum and wax paper to emphasize the beauty we pass by every day.
With recent pop-up concepts #FaradayCafe and #popupMOMENT touching on the theme of slowing down and being mindful, we thought it's an appropriate time to reach out to our old friends #SincerelySlow to hear what's new.
@thisopenspace: We had a great time hosting you earlier this year. What was it like having a physical space to promote your ideas and interact with the public?
Katherine Pihl: Hosting the pop-up was an incredible experience in that it gave Sincerely Slow the opportunity to reach its goal of being physically present in the community. Our vision for the pop-up was to invite people to question pace of life, spark interest in the Slow Movement, and to possibly meet people with initiatives we could collaborate with.
We had initially felt anxious about hosting the project in a physical space, worrying about whether it would be accepted or not. We learned not to be afraid while meeting wonderful people. We were able to engage in thought-provoking conversations that had us learning, teaching, surprised and inspired. Listening to visitors about their relationship with time, or sometimes specifically their interest in the Slow Movement, assured us that the work we are doing explores something meaningful, and serves a purpose.
What's been going on with #SincerelySlow since your pop-up?
KP: Since the pop-up we have been going through a series of changes - from redefining our intentions and purpose to redesigning our website, which is the foundation of our project. We feel that we have evolved into more than just a slow lifestyle initiative and have become a space for conversation and connection, a network and an artistic endeavour celebrating the slow philosophy.
Though we no longer have a physical space to host conversations, we continue to connect with people in other ways over slow values. We celebrate other slow initiatives as well as stories on our website to support and strengthen the Slow Movement.
You've recently teamed up with Lululemon Lab - tell us more about this collab.
KP: Yes, and we are very excited about it! Sincerely Slow is guest blogging for the Lululemon Lab. At the end of every month an entry we write discussing a slow topic goes live on their website. The Lululemon Lab has been incredibly supportive, and similar to thisopenspace, has helped our project grow and develop.
What is #SincerelySlow most focused on at the moment? Any future plans you'd like to share?
Our current and lasting focus is to only share content that is valuable, relevant and ultimately worthy of our audience’s time, even if it means sharing less often.
We continue exploring new ideas within the Slow Movement. We are currently curating stories around a theme we’ve titled, “New Risings and Old Findings,” where we talk about craft in relation to time.
We are always looking for stories and projects to share. The Slow Movement is already happening, by connecting we can make even more “slow” happen, and that is truly our focus. In the future we will have a zine in limited edition that celebrates a selection of the stories we will collect this year. Everyone's welcome to check us out and contribute to sincerelyslow.com.