[FIRST LOOK] is where we introduce a new pop-up for the very first time. It's now in our Upcoming calendar and should be in yours too.
This is headliner material right here. May we introduce you to the next generation. They're young, pro-active, self-aware and born after 1995. Generation Edgers as they're tagged are thinking about climate change, media, markets and what social life means for the future. Holy. Smokes. Let's go to their photography exhibition #GenEdge, they've really got something to say.
#GenEdge is an evening of photography, aperitif, drinks, music and conversation to celebrate the next youth generation. A global exhibition of photography by Generation Edgers, comes to life for one weekend at our Chinatown flagship space. Thanks to The Sound Research, strategic research and brand consultancy for doing the field work with in-home ethnographies, looking at what distinguishes a Generation Edger from the slightly older 20-something cohort and orchestrating the international exhibition.
In tandem with the show in Vancouver, this year New York, London, Vancouver, Chicago, Toronto and Mumbai are participating with their cities emerging creative youth. From the edge, we present you with 30 slices of contemporary life in photo form.