[RECESS] is when we get to hear the stories of the good people behind the pop-up. It's our favourite time and we share these conversations with you.
#OTHERvancouver opened their doors earlier this morning and are setting up for tonight's opening party upstairs at 163 E. Pender St. As sponsors of the three-day pop-up we've taken a closer look at a few vendors this week and are capping it off by introducing Wolf & Sadie's owner and designer Bramble Lee Pryde.
Bramble is a Vancouver-based jewelry designer behind Wolf & Sadie. She is driven by creating pieces that have meaningful significance in a person’s life. By constantly working by hand with locally sourced materials, Wolf & Sadie’s collections evolve each season with pieces that create personal connections and even sacredness.
Keep reading for the full interview...
OTHER Vancouver: Tell us about Wolf & Sadie.
Bramble Lee Pryde: Wolf & Sadie is a handcrafted jewellery line that exists in contrast of feminine/masculine, light/dark, simplicity/storytelling. Using a balance of traditional design elements, unconventional approach & locally sourced materials, our vision is to embrace the customer's individuality by executing limited runs of the designs, which in turn encourages the line to constantly evolve.
OV: What made you choose to start your own brand?
BLP: My biggest want was to provide someone with a piece of jewelry that is meaningful to them because of the significance of their story. Growing up, my friends and I would always try to be the first to find something new, whether it was the most obscure band, or a new store or designer. The context of the find was significant. That concept doesn’t really change as you get older- people buy differences. They value owning things that are individual to their style. Exclusivity drives urgency. That's how Wolf & Sadie's vision evolved.
The connection to jewellery came while I travelled for several years after college; spending time in Southeast Asia, Nepal, India… and I was absolutely floored by the craftsmanship and resources that were used in creating their textiles, specifically jewellery. I really identified with the significance that jewellery plays in peoples’ important occasions/celebrations and how it was treasured over generations. So, although I am inspires by aesthetic, style and fashion, it is also the sacredness that jewellery has in relationships. That's why I use precious metals and stones as they are durable to time.
After working in various positions in the fashion industry, I became personally driven to want to have the control of something from conceptualization to design to creation to landing in someone’s hands.
OV: What is your creative process like?
My process is fairly kinaesthetic, I tend to realize through actual construction, rather than thinking through the details of the design process. I love to evolve from mistakes- it has made me less rigid with trying to control the outcome; I am always trying balance my intuitive and cerebral sides. I spend a fair amount of time sourcing my materials, ensuring that they come from quality vendors as close to my locale as possible.
I try to look outside of metal work to gain inspiration. Recently, I moved into working with porcelain; the new medium led to opening up the process for creating the Reverie collection…and expanding Wolf & Sadie into jewellery dishes, ring holders, and offering plates.
OV: Biggest challenge & reward as a designer?
The biggest challenge is finding the perfect balance between artistry and business. The reward is that I deeply value in knowing that someone identifies with the story of a piece. I am fueled by personal connections, and sometimes the design process is so autonomous, so when you realize that something you've created is significant to someone else, it is very rewarding.
OV: Future goals for Wolf & Sadie?
BLP: To cultivate, or be a member of, a collective that supports forward thinking designers with strong business acumen and is a stanchion for local makers and their business ventures.