[FIRST LOOK] Streetwear Apparel Purveryors #COQOandRICH Strut Into Chinatown To Showoff Their AW14 Collection

[FIRST LOOK] is where we introduce a new pop-up for the very first time. It's now in our Upcoming calendar and should be in yours too.

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We got a feeling that  C O Q O & R I C H are dressing Jay-Z & Yoncé this Fall, but that's just a rumour*.

We are proud to introduce the hip-hop inspired street wise lifestyle brand #COQOandRICH. Born in Vancouver, with the light, shadows, concrete, and city buzz, all wrapped up into a lifestyle brand captured in the #COQOandRICH edge. With a muted colour palette, these guys say style is a way to have a voice without saying much. So, fashion speaks.

The #COQOandRICH lifestyle shines through a blend of apparel, music, art and fashion. These guys produce the garments locally and continually find inspiration on the city streets we share. The pieces are unique with a hip hop inspired edge for girls and guys who don't want to think too much about how to pair this with that. Black and white, never fails. 

These guys plan to pop-up in other cities on the west coast keeping their eyes on Vancouver where they've planted their seed. They see lifestyle as a set of attitudes and habits that bring individuals together to create a culture of the likeminded. Come see the fashion show, touch & try on the AW14 collection. #COQOandRICH is here to stay. "

"Be bold, be part of the new age in fashion, find a label, a local designer, an up and comer - draw inspiration from that." That's not such a tall order is it? Wise words from #COQOandRICH.

Don't miss this quick two-day affair. They're open Monday, Nov. 10, 5-11PM and wrap it all up on Tuesday Nov. 11, 12-4PM.

*Very possibly Jay-Z. Unknown source.

*Very possibly Jay-Z. Unknown source.